What is Build to Rent in London and why is it growing?
Build to Rent (BTR) refers to purpose built residential developments designed specifically for renters, not individual owners. In London, this model is expanding quickly as more people look for stable, well managed homes with lifestyle features. Post pandemic shifts in priorities, combined with a strained private rental sector, have made BTR schemes particularly appealing.
The difference between BTR and traditional buy to let comes down to scale and service. BTR developments are run by professional operators rather than private landlords. Zones like Wembley Park and East Village are leading the way, backed by large developers such as Quintain Living and Get Living. Since 2015, the UK has seen significant growth in this sector, with support from the Greater London Authority and alignment with The London Plan. This interest is driven by growing demand for renter friendly, professionally managed housing that offers consistent quality and built in community.
What is build to rent housing and how is it different from standard lets? Unlike private rentals managed by individual landlords, build to rent properties in London are fully managed by institutional landlords. Tenants can expect consistent standards, streamlined maintenance, and modern amenities as part of the package.
What We Have Covered In This Article?
The 7 Surprising Benefits of Build to Rent Living
1. Professionally Managed Homes with Responsive Service
Build to Rent homes are run by institutional landlords with dedicated property management teams. Residents benefit from 24/7 maintenance, quick repair turnaround, and in house support staff who handle queries through digital tenant portals. Operators like Urbanbubble and Greystar lead the way in offering high service standards.
How does BTR compare to traditional letting agents? While letting agents often manage multiple properties with varying service levels, BTR teams offer unified systems and round the clock assistance. This appeals to renters who prefer clear communication and quick responses.
2. Flexible Long Term Tenancies That Suit Modern Renters
Tenancies typically range from 12 to 36 months, with break clauses built in. These flexible arrangements offer renters a balance of security and mobility, particularly useful in a city like London. BTR leases protect against no fault evictions and are regulated under Assured Shorthold Tenancy rules.
Why are BTR tenancies more flexible than private lets? Institutional landlords are more likely to offer a variety of lease options, from rolling contracts to fixed periods. This structure gives renters peace of mind without long term commitment pressures.
3. Stylish, Move in Ready Flats with Furniture Included
Most BTR schemes offer furnished apartments with fitted kitchens, appliances, and contemporary furniture packs. This saves renters from the hassle of shopping for essentials or coordinating a move. John Lewis and Savills Lettings are often involved in furnishing packages.
What makes BTR flats easier to move into? These homes are designed with convenience in mind, especially for those relocating or starting fresh. No furniture runs, no setup stress — just unpack and start living. Popular in areas like East London and Wembley Park, they cater well to busy professionals.
4. Built In Amenities That Go Beyond Expectations
Developments frequently include shared lounges, co working spaces, gyms, parcel rooms, and rooftop terraces. These features enhance lifestyle convenience without extra travel. Brands like Moda Living and The Collective offer resident only events and communal areas designed for connection.
What are the perks of lifestyle amenities in build to rent flats? Access to gyms, social lounges and pet friendly spaces creates an all in one experience that supports wellbeing. For remote workers, co living perks and on site meeting areas can be a major bonus.
5. Transparent Pricing (Most of the Time)
BTR pricing tends to include WiFi, gym access, or utilities in a clear package. Compared to private rentals, this pricing model helps tenants plan better and avoid hidden fees. Renters can review breakdowns upfront, often supported by clear communication through digital platforms.
What is included in a BTR rent package? In many cases, the rent includes high speed broadband, use of common amenities, and sometimes even council tax or energy bills — but always check the service charge details first. This transparency makes budgeting easier and helps avoid disputes.
6. Pet Friendly Policies and Fewer Restrictions
Many BTR operators allow pets, providing flexibility that is hard to find in London’s private rental market. Some developments include dog parks or pet washing stations. Policies are clearly outlined and managed professionally, often backed by organisations like Battersea Dogs & Cats Home.
Are pets allowed in build to rent homes? Most schemes permit pets but may charge a small monthly pet rent or require a deposit. It’s usually easier than negotiating with a private landlord. This appeals to renters who view pets as part of the family.
7. A Stronger Sense of Community and Social Connection
With social calendars, resident apps, and event spaces, BTR schemes encourage interaction. Managed social events like BBQs or film nights make it easier for renters to connect. Operators such as Sociable Living build community into their core service.
Is social renting a good fit for young professionals? Many tenants in their twenties and thirties appreciate the balance between private living and social opportunities. These features are especially welcome for those moving to London alone or working remotely.
Pro Tip: Always ask for a full service charge breakdown before signing a BTR lease.
Ehab Barrain
Managing Director at Barrain Estate Agents London
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The 5 Downsides of Build to Rent You Might Not Expect
1. Higher Monthly Rents Than Comparable Private Rentals
BTR homes tend to cost more due to included amenities and professional management. Premium locations and all in pricing models often push rates 10 to 25 percent above average private rentals in the same area.
Counterpoint: Is it worth the higher rent? For renters who value convenience, stability, and access to onsite facilities, the extra cost may be worth it. However, higher monthly payments can limit how much is left for savings. If home ownership is a goal, this trade off needs serious thought.
Is build to rent worth it for long term renters? It depends on your priorities. If lifestyle features and stress free renting matter more than saving, then BTR may suit you better.
2. Extra Fees for Amenities, Parking, and Services
Not everything is included in base rent. Some developments charge separately for parcel handling, bike storage, or parking. Always read the service charge breakdowns before signing a lease.
3. Restrictions on Decor and Personalisation
Tenants may be limited in how much they can customise their space. Hanging artwork or painting walls often requires written permission and may need to be reversed upon move out.
Can you decorate a build to rent flat? Yes, but with limits. Check your lease agreement first — and be prepared to return the flat to its original condition before moving out.
4. Can Feel Like a Hotel or Corporate Block
The uniform aesthetic and brand identity of BTR schemes can feel impersonal. Some residents report that these buildings lack the charm or individuality of converted flats or historic homes.
5. Less Opportunity to Save for Home Ownership
Because BTR rents are typically higher, tenants might find it harder to save for a deposit. For some, this creates a longer term reliance on renting, especially in a high cost market like London.
Is renting better than buying in London? With rising house prices and tighter mortgage lending, many renters feel priced out of ownership. For some, BTR offers a more manageable way to live comfortably without taking on long term debt.
Pro Tip: If you have pets, filter early by pet policies to avoid wasting time on viewings.
Ehab Barrain
Managing Director at Barrain Estate Agents London
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What Makes Build to Rent Different from Standard Renting?
How does BTR property management compare to letting agents? BTR schemes usually offer on site teams, responsive maintenance, and app based service. Traditional letting agents, by contrast, often juggle multiple landlords and properties, leading to slower responses and varied service quality.
Final Advice: Is Build to Rent Living Right for You?
Build to Rent schemes work best for people who want modern, managed accommodation with added conveniences and a community feel. They offer security, style, and service — but often at a premium.
If predictable costs, long term tenancy options, and on site amenities are important to you, then BTR could be a good fit. If personalisation, lower rents or independent living matter more, a traditional private let might suit you better.
Is Build to Rent Right for You? Use This Quick Checklist:
✔️ You want a longer tenancy with flexibility
✔️ You value on site amenities like a gym or co working lounge
✔️ You’re relocating and need a furnished flat
✔️ You prefer professional management over private landlords
✔️ You’re open to paying slightly more for added convenience and community
Check current listings from companies like Get Living, Quintain Living and Grainger PLC to compare options. Keep an eye on housing policy reforms such as the Renters Reform Bill, which may influence how BTR and private rental sectors evolve across Greater London.
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