How can you get more viewings on your East London property?
If your East London property isn’t attracting viewings, the reason often comes down to three main issues: price, presentation and promotion. Whether you are selling a one bedroom flat in Canning Town or a maisonette in Bow, the first step to encouraging more viewings is making sure your home is accurately priced, well presented and properly marketed. Buyers today are highly informed and quick to compare listings. If your property looks too expensive, is poorly presented or lacks key information, it will likely be overlooked. Making simple improvements across these three areas can quickly turn things around.
Why is your East London flat not getting any viewings?
Price is often the main reason
If a property is not getting any attention, it is usually priced too high. Buyers often search for flats using price filters on websites like Rightmove and Zoopla. If your asking price is out of line with what else is available nearby, your flat will not make it onto shortlists. This is especially true in East London where buyers closely compare square footage, lease terms and location.
Some sellers assume that a recent renovation or being in a “desirable” area is enough to justify a higher price. However, buyers look at facts, not feelings. Two similar flats can have very different sale prices if one has a longer lease, lower service charge or easier access to public transport.
In places like Hackney Wick, Bow and Forest Gate, even a £10,000 difference can affect whether your listing gets noticed. It is important to take shared ownership history into account too, as some buyers avoid flats with that background even if the property is now offered at full ownership. If your flat has a short lease or high service charges, these factors must be reflected in the price from day one.
Presentation can also be a deciding factor
Presentation plays a much bigger role than most sellers realise. If your listing photos are dark, cluttered or poorly taken, people will scroll past it without even clicking. A flat that looks clean, bright and spacious online will always get more attention.
In areas like Limehouse and Royal Docks, buyers often look for modern open plan layouts and a clean finish. Properties that are untidy or overfilled with furniture can feel smaller than they are. If you want more viewings, start by decluttering, cleaning thoroughly and removing anything that makes the flat feel cramped or overly personal. Neutral decor, tidy surfaces and good lighting can make a real difference to how your flat is perceived online.
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Is your estate agent doing enough to promote your home?
Promotion is more than listing it online
Putting your flat on a portal like Rightmove is just the starting point. If that is all your estate agent is doing, it may explain the lack of viewings. A good agent should have a structured marketing plan in place. This includes sending your property to buyers already registered in their database, featuring it on their own website, sharing it across social media, and ideally including it in local advertising.
The best agents go a step further by personally matching buyers to suitable homes. For example, at Barrain London, we review every new listing against current buyer requirements and actively reach out to those who are most likely to be interested. This proactive approach can make a major difference, especially in a market where demand varies week by week.
Ask the right questions
If you are unsure whether your agent is doing enough, ask them for specifics. Find out how many people they have contacted about your property, what kind of response they are getting and whether they are offering flexible viewing times. Evening and weekend appointments are often necessary for London buyers who work full time. Agents who limit availability may miss out on genuine buyers who are ready to proceed but cannot view during standard hours.
You can also ask your agent about their average number of viewings per sale and what steps they take to follow up with people after viewings. An agent who actively gathers feedback and adapts the marketing based on that information will give you a better chance of selling faster.
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Does your property listing answer key buyer questions?
Make your listing clear and informative
Your property listing is your first chance to answer the questions buyers are already thinking about. If your listing is vague or incomplete, people will not waste time enquiring. They will move on to a property that gives them the details they want.
Key information should always be included upfront: number of years left on the lease, service charge, ground rent, council tax band, EPC rating, and broadband availability. You should also mention the nearest stations and commute options. Flats in East London are often chosen based on access to the DLR, Jubilee line or Elizabeth line, so buyers want to see names like Canning Town, Stratford and Custom House in the description.
If your property is part of a modern development, include details about the building too. Does it have a concierge, bike storage or communal spaces? Is there lift access? Is the building part of a regeneration area or mixed tenure scheme? All of these things affect how buyers view your flat and what they are willing to pay for it.
Floor plans are also important. They help buyers understand the layout and how the space flows. If your flat has a private balcony or extra storage, highlight this in both the images and the written description. The more useful information you can include, the more serious the enquiries will be.
Speak to a Local Estate Agent Who Knows East London
Our team knows what sells and what stalls in your postcode. Let’s talk about how we can help attract serious buyers to your listing.
